(PITTSBURGH, PA) July 8, 2021 – Forever, Inc., the permanent and complete memory-keeping company, will host its 7th annual FOREVER LIVE! convention this weekend, with one thousand members of the FOREVER global community gathering together to connect, learn, and celebrate their memories.

"We can't wait to offer our attendees an exciting, informative weekend of important business updates, new product announcements, networking, and lots of fun," said Mona Rau, Manager of Events at FOREVER. "FOREVER LIVE! has become the most important memory-keeping event of the year for our community, and we can't wait to deliver the engaging and fulfilling experience they've come to know and expect from us in 2021."

Due to the incredible success of last year's FOREVER LIVE! Virtual Event, which was hosted online due to the COVID-19 pandemic, the FOREVER Team decided to host FOREVER LIVE! virtually again this year. "We had no choice but to bring FOREVER LIVE! online in 2020," said Michaela Elliott, Marketing Manager at FOREVER. "But there turned out to be a silver lining. We realized that so many more people around the world can access and enjoy FOREVER LIVE! when it's hosted virtually. It was such a success that we're doing it again in 2021!"

One thousand paid attendees will log in this weekend to engage with each other and members of the FOREVER Team to celebrate family memories. Attendees can look forward to business updates and new product announcements, classes on memory-keeping techniques, and fun community-building activities. "Our mission at FOREVER is to help millions of people around the globe to save, organize, and share their memories today, tomorrow, and for many generations into the future," said FOREVER Founder and CEO, Glen Meakem. "FOREVER LIVE! gives us the unique and exciting opportunity to interact directly with our most passionate FOREVER clients and Ambassadors to find out how we can continue to improve our products and services and serve them better."